CV

Pekka Ketola

Innovaattori

Pekka on löytöretkeilijä, innovaatioyrittäjä, innostaja ja käyttäjäkeskeisen liiketoiminnan kehittäjä.

Uusien ilmiöiden hyödyntäminen, ideoiden muuttaminen innovaatioiksi, palveluiden ja tuotteiden käyttäjäkeskeinen suunnittelu ja osallistavat menetelmät ovat Pekan ydinosaamista.

Lähes 30 vuoden kokemus kansainvälisessä tuotekehityksessä ja yritysten rakentamisessa on tukeva pohja monenlaiselle yhteistyölle, kumppanuuksille ja liiketoiminnan kehittämiselle.

Työhistoria

Venturion Group Oy

Ideascout Oy

3DStep Oy

Scouter Mobility Oy

Nokia Oyj

Luottamustehtävät

Uuden liiketoiminnan valiokunta, Tampereen kauppakamari 2022-

Koulutus

Filosofian tohtori, Tampereen yliopisto 2002

Yritysjohtamisen erikoisammattitutkinto

Julkaisut

  • Rahaa! – Rahoitusopas suomalaisille yrittäjille, pienille yrityksille, startupeille ja keksijöille. 2024 Vastapaino. ISBN 978-952-397-183-7
  • Ketola P (2002). Integrating Usability with Concurrent Engineering in Mobile Phone Development. University of Tampere. A-2002-2. Väitöskirja, PhD.

Julkaistut artikkelit ja kirjoitukset

  • Ketola P. (2013). 3D Printing – The Future Of Cycling? In VeloVision (Issue 45, 2013).
  • Ketola P. (2013). Keksi ja tulosta. Keksintöuutiset (Numero 2 2013)
  • Ketola P. (2009). Usability, Concurrent Engineering and Mobile Phone Development: Orchestrating usability engineering with fast development cycles – case study. Lambert Academic Publishing.
  • Kaikkonen A., Kaasinen E. and Ketola P. (2009). Handheld Devices and Mobile Phones. In Constantine Stephanidis (ed.): The Universal Access Handbook (Human Factors and Ergonomics). CRC Press. USA. Part III.11.
  • Ketola P and Roto V. (2009). On User Experience Measurement Needs – Case Nokia. In International Journal of Technology and Human Interaction.
  • Ketola P. and Roto V. (2008). Exploring User Experience Measurement Needs. In 5th COST294-MAUSE Open Workshop, Meaningful Measures: Valid Useful User Experience Measurement (VUUM 2008). 18th June, 2008. Reykjavik, Iceland.
  • Roto V., Ketola P. and Huotari S. (2008). User Experience Evaluation in Nokia. UXEM workshop in CHI’08, Florence, Italy.
  • Ketola P. (2007). Achieving True Out of the Box Usability. Presentation in Mobile Usability and Application Platform. 4-6 December 2007. The Hatton, London.
  • Ketola P. (2006). Mind The Gap: Notes On Product Replacement. In interactions 15(5) (September + October 2006). ACM Press New York. Pp. 42-46.
  • Ketola P. (2006). On Out-Of-Box Experience And Online Support. In Proceedings of 20th International Symposium on Human Factors in Telecommunication, Sophia-Antipolis, France, 2006.
  • Ketola P. Ahonen M. (2005). Learning And Innovating Between Users And Developers Within New Technology Development. In Proceedings of 12th International Product Development Management Conference, Copenhagen Denmark. EIASM. Pp. 795-809.
  • Ketola P. (2005). Special issue on out-of-box experience and consumer devices. In Personal and Ubiquitous Computing. Publisher: Springer-Verlag London Ltd. ISSN: 1617-4909
  • Holtzblatt K, Ketola P. and Turner T. (2004). Techniques for designing mobile applications with customer data. In Extended abstracts of the 2004 conference on Human factors and computing systems (CHI 2004). ISBN:1-58113-703-6. ACM Press New York, NY, USA. Pp. 1604 – 1605.
  • Ketola P. (2003). Series 60 Voice Mailbox in Rome – A Case Study of a Paper Prototyping Tour. In Lindholm C., Keinonen T. and Kiljander H. (eds.): How Nokia Changed the Face of the Mobile Phone – Mobile Usability. McGraw-Hill, New York. Pp. 169-188.
  • Anttila H., Back R.-J., Ketola P., Konkka K., Leskelä J. and Rysä E. (2003). Coping with Increasing SW Complexity – stepwise Feature Introduction and User-Centred design. In Jacko J. and Stephanidis C. (eds.): Human – Computer Interaction: Theory and Practice (Part I). Volume 1 of the Proceedings of HCI International 2003. Crete, Greece. Lawrence Erlbaum Associates, Publishers, London. Pp. 419-423.
  • Ketola P. (2002). Usability Engineering Milestones In Complex Product Development – Experiences at Nokia Mobile Phones. In Hammond J., Gross T. and Wesson J. (eds.): Usability Gaining a Competitive Edge. IFIP 17th World Computer Congress – TC13 Stream on Usability. Montreal, Canada. Kluwer Academic, USA. Pp. 103-118.
  • Ketola P. and Korhonen H. (2001). ToyMobile: Image-based Telecommunication and Small Children. In Blanford A., Vanderdonckt J. and Gray P. (eds.): People and Computers XV – Interaction without frontiers, Proc. of HCI 2001. Springer. Pp. 415-426.
  • Ketola P. and Röykkee M. (2001). Ergonomics and Usability Factors In a Mobile Handset. In Nygård C.-H., Luopajärvi T., Lusa S. and Leppänen M. (eds.): Proc. NES 2001, Promotion of Health through Ergonomic Working and Living Conditions, 33rd Annual Congress, 2-5 September 2001, Tampere, Finland. Pp. 240-243.
  • Ketola P. (2001). The Usability Plan as Part of the Concurrent Engineering (CE) Process: An Empirical Study. In Callaos N., Audestad J.A. and Sanchez M. (eds.): Proc. World Multiconference on Systemics, Cybernetics and Informatics, SCI 2001, Volume IV Mobile/Wireless Computing. IIIS. Pp. 225-230.
  • Ketola P., Hjelmeroos H. and Räihä K.J. (2000). Coping with Consistency under Multiple Design Constraints: The Case of the Nokia 9000 WWW Browser. In Personal Technologies Vol. 4 2000. Pp. 86-95. Springer London.
  • Ketola P. (2000). Concurrent Usability Engineering. In McDonald S., Waern Y. and Cockton G. (eds.): People and Computers XIV – Usability or Else, Proc. of HCI 2000, Sunderland, U.K., Springer, Pp. 149-161.
  • Ketola P (2000). Usability Engineering in Concurrent Product Development. Proc. Product Focused Software Process Improvement. Second International Conference, PROFES 2000. Editors Bomarius F and Oivo M. Computer Science LNCS 1840.Springer.
  • Ketola P. (1998). New WWW technologies for mobile devices. Advanced Course on Human-Computer Interaction, Proc. ACHCI’98, University of Tampere, Department of Computer Science, Report B-1998-4, 29-36.
  • Ketola P. (1994). Creating and Linking HTML-Hypertext Documents Using World Wide Web and NCSA Mosaic. Proc. Conference on Computers and Hypermedia in Engineering Education. Hypermedia in Vaasa June 8-11,1994.
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